Sell Without Self-Sabotage

Join the 5-Day Founder Sales Challenge

April 20-24 • 1:00pm ET Daily

You Know How to Build.

But Selling? That's a Different Story.

You've built something real.

  • A product.

  • A service.

  • A solution that solves a problem.

But when it's time to talk to customers?

  • You freeze.

  • You ramble.

  • You avoid the conversation entirely.

The pressure changes how you show up.

  • The words don't come out right.

  • You feel like you're "selling"

  • ... and you hate it.

And the sales calls keep getting pushed to "next week."

If you have been delaying sales calls, this was built for you.

You Need a Clear System for Your Customer Conversations.

That’s what this week gives you.

1 Week. 1 Sprint. 1 Confident Customer Conversation.

Each day, you'll learn one step of the GROWTH™ framework a simple, tactical process for customer conversations.

Founder Sales Challenge

April 20–24
Daily Live Sessions, 1:00–2:00pm ET

Join founders building their first repeatable sales motion.

This Challenge Is For You If...

  • You're a technical founder (tech, biotech, SaaS, or similar)

  • You have a product or service...but struggle to sell it

  • You avoid sales calls, or dread them when they're on the calendar

  • You've tried "sales tips" but still freeze when it matters

  • You know you should be talking to customers more...but you don't

  • You want a simple framework, not a 47-step sales system

You need a repeatable system.

April 20-24 • 1:00pm ET Daily • 100% Free

"Know Yourself. Pitch Better."

- David Mosley

Here’s What You’ll Accomplish in 5 Days

In 5 days, you’ll prove you can sell, not just build, by running a real customer conversation with a qualified prospect.

Day 1: Get Clear

You will:

  • Define your ONE ideal customer (ICP)

  • Complete a simple 1-page ideal customer audit

  • Identify 10 right-fit targets

Clarity removes hesitation and guessing who to talk to.

Day 2: Reach Out

You will:

  • Complete the “Why I Deserve to Charge” exercise

  • Give yourself the permission to sell

  • Send at least 10 targeted invites

Clear, direct outreach without feeling salesy.

By the end of Day 2, conversations are in motion.

Day 3: Offer Value

You will:

  • Clarify your startup “secret sauce”

  • Craft a one-sentence value statement

  • Tighten how you explain your offer

So when someone asks, “What do you do?”


Say what you do without rambling.

Day 4: Win Trust

Identify your #1 gap that's holding you back

You will:

  • Identify your most common objection

  • Choose a clear response

  • Pick your 14-day next action plan

This is where most founders stumble. You won’t.

You’ll have a plan.

Day 5: Transact

You will:

  • Run one full conversation (real or guided practice)

  • Follow the 5-step structure

  • Make one clear ask

  • Complete a debrief

Lead a Customer Conversation

You will have:

  • A follow-up booked

  • A pilot discussed

  • An intro requested

  • Or a clear 'no'

End with a defined next step.

That’s progress.

What This Challenge Does (And Does Not Do)

This week gives you:

  • A simple 5-step structure

  • One completed customer conversation

  • A clear next step

This week does not:

  • Build a full pipeline

  • Give you 15+ reps

  • Fix deep confidence patterns

...that comes later.

First, you need one win.

Join founders learning to sell without feeling sleazy.

This Challenge Is NOT For You If...

  • You're looking for "hacks" to manipulate people into buying

  • You're not willing to have a real conversation by Day 5

  • You want theory, not action

  • You're already closing deals consistently and don't need help

April 20-24 • 1:00pm ET Daily • 100% Free

Meet Your Guide

Hi, I'm David.

I've spent years working with technical founders, the kind who build incredible products but freeze when it's time to sell them.

I've seen the pattern over and over: brilliant people avoiding customer conversations because it feels awkward, pushy, or just not "who they are."

But here's what I've learned: selling doesn't have to feel sleazy. When you have a simple system and a little practice, it starts to feel like what it actually is: helping someone solve a problem.

That's what this challenge is about. Not becoming a "salesperson."

Just learning to talk to customers without freezing.

I'll see you on Day 1.

TEDx Speaker | Startup Mentor

Creator of The System for Founder-led Sales

CHALLENGE DETAILS

Dates:

April 20–24

Daily Live Sessions:

1:00–2:00pm ET

Replays:

Show up ready to work.

Replays available in VIP

Join founders learning to sell without self-sabotage.

What You Get (Free)

This 5-Day live experience is designed to help you have your first (or next) confident customer conversation without hesitation and self-sabotage.

5 Live Training Sessions

60 minutes each, packed with practical steps you can use immediately.

GROWTH™ Workbook

A simple 5-page workbook with one exercise per day.

Private Community Access

Connect with other founders going through the challenge.

Daily Email Support

Reminders, recaps, and resources delivered to your inbox.

Yours FREE when you join the challenge.

April 20-24 • 1:00pm ET Daily • 100% Free

Frequently Asked Questions

When does the challenge run?

March 23-27, 2026. Sessions are live at 3:30pm ET each day.

Is this really free?

Yes. The 5-day challenge is 100% free. No credit card required. There's an optional VIP upgrade ($97) if you want practice, extra scripts, and personalized feedback, but it's completely optional.

What if I'm not a "technical founder"?

The system for any founder who struggles with sales. That said, the examples and language are designed for founders in tech, biotech, SaaS, and similar fields.

Do I need to have a product to join?

Ideally, yes. The challenge is designed for founders who have something to sell (a product, service, or clear offer). If you're still in the idea stage, you can still learn the framework, but Day 5 will be simulated and not a live customer call.

What if I miss a day?

Showing up live is how you'll get more out of the Q&A and community. VIP members get lifetime access to the Challenge session replays and materials.

What happens after the challenge?

By Day 5, you'll have had a real customer conversation. If you want to go deeper -- master the full framework, get 3 paying customers, and build a repeatable process -- you can join the Founder Sales Lab. But there's no pressure. The challenge delivers value on its own.

Ready to Have Your First Confident Sales Conversation?

Join the Free 5-Day Founder Sales Challenge

We start April 20.

Join founders learning to sell without the cringe.

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